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SuperSessions

February: Trends, tips,

and insights straight

from the experts

February 17th at 4PM (GMT+3)

Join us on February 17th at 4PM (GMT+3) for a free online event Supersonic is hosting in partnership with Mobidictum. 

Through a great speaker lineup, including experts from TikTok, Supersonic, and Garawell Games, we’ll be discussing everything from hyper-casual trends to ideation tips and marketability strategies. Sign up now for strategies straight from the top charts.

*The sessions will be in English

Reserve your spot to join!
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When

Feb 17th 4PM (GMT+3)

Where

Zoom

Moderator

Batuhan Avucan

 Founder & managing director at Mobidictum

4:00-4:30

How to successfully test marketability with Supersonic

In this session, Nir Regev, Publishing Manager Team Leader at Supersonic, shows you tips and strategies for running a successful marketability test with Supersonic. Learn why it’s critical to test your prototype on multiple platforms, how to actually set up the tests on Facebook, TikTok, and ironSource, and a look at how to analyze results in real time. Nir will also present marketability benchmarks for each channel and examples of success stories that made it big - so you get all the resources you need to succeed.

Nir Regev

Publishing manager team leader at Supersonic

Nir Regev began working as a business development manager at Supersonic when it was just a team of 8 people in one room. Back then, his responsibilities included establishing strategic partnerships, developing new business models and deals, managing sales operations, and founding the Supersonic Superstars contest. Now, Nir leads the talented team of publishing managers at Supersonic as they focus on growing hyper-casual games into hits.

4:30-5:00

Panel: How to leverage TikTok to Improve ideation and user acquisition

In this panel, Supersonic SVP Nadav Ashkenazy, Market Analyst Uri Ron, and Alon Lemberg, Gaming Team Leader at TikTok, discuss the impact of TikTok in hyper-casual. Learn how the experts leverage TikTok to both think of winning new game concepts and improve user acquisition. Together, Nadav, Uri and Alon will deconstruct the most successful TikTok-inspired games, so you can learn how to build your own top chart hit.

Nadav Ashkenazy

SVP at Supersonic

Nadav Ashkenazy is the SVP of Supersonic. Previously, Nadav was the VP Global Partnerships at ironSource. Today, Nadav oversees all aspects of Supersonic Studios, ironSource’s mobile game publishing activity, including onboarding developer partnerships, game development, monetization and user acquisition, data analysis, and technical support.

Uri Ron

Market analyst at Supersonic

Over 10 Years Experience in Market Research, Leading market research in top mobile gaming companies

Uri is managing market research at Supersonic sharing the latest trends in hyper casual.

Alon Lemberg

Gaming Vertical Lead, Global business solutions at TikTok

Alon is heading the Games vertical at TikTok Israel. In his capacity, he oversees the business growth of IL based gaming partners.

5:00-5:30

The story of color match’s rise to the top charts

Garawell Games CEO Nebih Bassaran and Supersonic Publishing Manager Mark Ratchin share the inspiring story how Color Match reached #1 in the top charts. Learn how Garawell ideated the addicting game concept, tested their prototype, and worked with Supersonic to scale it profitably.

Mark Ratchin

Senior publishing manager at Supersonic

Mark Ratchin is a Senior Publishing Manager at Supersonic. Before joining Supersonic, Mark worked at supply-side platforms and exchanges managing the ad monetization strategy for a wide range of publishers, including PicsArt, SayGames, and CBS. He was previously a diplomat in the Foreign Service, working as the Israeli Vice-Consul in New York.

Nebih Bassaran

CEO at Garawell Games

Nebih Başaran is the CEO and Founder of Garawell Games. Before getting into game development, Nebih worked as a Data Analyst Intern at Coca-Cola in Turkey, then founded a board game business. His desire to apply his computer engineering degree to his career and his love for gaming inspired him to pivot and establish Garawell Games in 2018 with the goal of publishing the most addictive mobile games in the industry.

5:30-5:35

Wrap Up

4:00-4:15


How to Successfully Test Marketability with Supersonic

In this session, Nir Regev, Publishing Manager Team Leader at Supersonic, shows you tips and strategies for running a successful marketability test with Supersonic. Learn why it’s critical to test your prototype on multiple platforms, how to actually set up the tests on Facebook, TikTok, and ironSource, and a look at how to analyze results in real time. Nir will also present marketability benchmarks for each channel and examples of success stories that made it big - so you get all the resources you need to succeed.

Nir Regev

Publishing Manager Team Leader at Supersonic

____

Nir Regev began working as a business development manager at Supersonic when it was just a team of 8 people in one room. Back then, his responsibilities included establishing strategic partnerships, developing new business models and deals, managing sales operations, and founding the Supersonic Superstars contest. Now, Nir leads the talented team of publishing managers at Supersonic as they focus on growing hyper-casual games into hits.

12:20-12:40


Latest mobile gaming trends in Russia

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Последние тенденции развития мобильных игр в России

Dmitry Ilyinov, Senior Account Executive at App Annie, will deliver a short presentation on the Russian mobile games market in 2021, using the industry leading Game IQ taxonomy. Join Dmitry as he dives into major trends for gaming audience attention, downloads and revenue by genre, and learn all about fast-growing and most successful projects.

Дмитрий Ильинов, старший менеджер по работе с клиентами App Annie, выступит с короткой презентацией о российском рынке мобильных игр в 2021 году с использованием ведущей в отрасли таксономии Game IQ. Присоединяйтесь к Дмитрию, который рассмотрит основные тренды, связанные с особенностями внимания аудитории игр, скачиваниями и доходами по жанрам, а также расскажет о быстрорастущих и наиболее успешных проектах.

Dmitry Ilyinov

Senior Account Executive at App Annie

____

Dmitry has more than 10 years of experience in IT, consulting and market research. In his role with App Annie, Dmitry looks after existing relationships with strategic clients as well as new business development for the enterprise and gaming verticals across Eastern Europe.

Дмитрий Ильинов

старший менеджер по работе с клиентами

App Annie

____

Дмитрий обладает 10-летним опытом работы в сфере ИТ, консалтинга и маркетинговых исследований. В App Annie Дмитрий отвечает за взаимодействие с крупнейшими существующими клиентами и развитие бизнеса в корпоративном и игровом сегментах в Восточной Европе.

12:40-13:00


Analyzing SKAN data to build your own growth strategy

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Анализ данных SKAN для построения собственной стратегии роста

Now that the SKAdNetwork postback includes source-app-id, we can see how publishers connect to advertisers, and vice versa. In this session, Bogdan Zhyguliovtsev, Team Lead, CIS & Russia at AppsFlyer will uncover insights from SKAdNetwork to help advertisers navigate this largely uncharted territory.

Теперь, когда обратная передача SKAdNetwork включает идентификатор исходного приложения, мы можем увидеть, как издатели связываются с рекламодателями и наоборот. На этой сессии Богдан Жигулёвцев, руководитель группы по России и странам СНГ в AppsFlyer, поделится информацией из SKAdNetwork, которая поможет рекламодателям сориентироваться на этой неизведанной территории.

Bogdan Zhyguliovtsev

Head of Customer Success, CIS, AppsFlyer


____


Bogdan joined the AppsFlyer team more than 3 years ago, and has worked with the largest Russian-speaking clients, with a special focus on applications from the Health & Fitnes category, helping them grow with AppsFlyer's tools. One of the main specializations is helping to build links and deep links based on AppsFlyer's technologies.

Богдан Жигулевцев

Руководитель отдела Customer Success, CIS, AppsFlyer

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Богдан присоединился к команде AppsFlyer более 3х лет назад, и успел поработать с крупнейшими русскоязычными клиентами, с особым уклоном на приложения из категории Health&Fitnes, помогая им расти с помощью инструментов AppsFlyer. Oдной из основных специализаций является помощь в построении правильной работы ссылок и диплинков, основанных на технологиях AppsFlyer.

13:00-13:15


Closing and General Q&A

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Заключение и общие вопросы и ответы

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